Business Management Course

Definition of communication, evolution, features, and importance.

Process stages, factors affecting communication, models of communication.

Types of barriers, outcomes, gender barriers, interpersonal barriers.

Factors affecting perspectives, components, strategies for enhancement.

Key elements and types of communication.

Different styles, communication style matrix, benefits and drawbacks.

Active listening, types of listening skills, barriers to effective listening.

Five C's of written communication, purpose and uses.

Business writing formats, emails, memos, and letters.

Creating effective presentations, visual elements, delivery techniques.

Introduction to Excel Functions, SUM, AVERAGE, IF, VLOOKUP, HLOOKUP, Creating basic spreadsheets, Practical Business Scenarios, Real-world applications of formulas for business needs.

Working with Large Data Sets, Importing and managing large datasets, Sorting, filtering, and cleaning data, Using Multiple Sheets, How to link, reference, and manage data across multiple sheets.

Introduction to Pivot Tables, Overview, Benefits & Structure, Practical Business Use, Summarizing large datasets for reporting & insights, Pivot Charts, How to create & interpret Pivot Charts.

Introduction to SQL & MySQL: Importance of structured databases for business analytics, Installing and using MySQL (free and available across platforms: Microsoft, Linux, Solaris), Basic SQL Queries: SELECT, INSERT, UPDATE, DELETE commands, How SQL queries help in data extraction and manipulation.

Advanced SQL Queries, Managing & Analysing Data, Joins, subqueries, and aggregations (GROUP BY, HAVING), Using MySQL to handle large structured datasets for analysis.

Overview of Tableau, How Tableau simplifies data management & analysis, Benefits of using Tableau for data visualization in business, Building a Basic Dashboard, Importing data and creating basic visual reports.

Data Visualisation Techniques, Best practices for presenting business insights, Advanced Tableau Dashboards, Filters, parameters, and calculated fields, Sharing insights with business professionals.

What is Power BI?, Overview of Power BI and its role in business analytics, Data Import and Transformation, How to clean, transform & model data using Power BI.

Creating Reports and Dashboards, Developing interactive reports using Power BI, Data-Driven Decisions with Power BI, How Power BI supports organizational decision-making.

Overview of ChatGPT, Understanding the role of AI tools like ChatGPT for data analysis, ChatGPT for Data Reporting, How ChatGPT can assist in generating reports and summarizing insights.

ChatGPT for Data Exploration, Creating Charts and Visuals.

Introduction to Capstone Project, Define a real-world business problem to solve using analytics tools (Excel, SQL, Tableau, Power BI, ChatGPT), Project Planning, Outlining the steps to collect, analyze, and visualize data for the project.

Data Analysis, Using the learned tools (Excel, MySQL, Power BI, Tableau) to analyze the data, Visualization and Report Generation, Create dashboards and visual insights from the data.

Final Presentation, Present the capstone project with a focus on key insights, analysis methods, and visual reports, Feedback and Evaluation, Instructor and peer feedback on the project.

Introduction to CRM, Customer Lifecycle, Sales Process, Data Management, Analytics and Reporting, CRM Platforms.

Fundamentals of sales process and methods.

Market research and customer profiling.

Prospecting, qualifying, presenting, handling objections.

Methods for predicting future sales performance.

Using data to improve sales outcomes.

Managing the operational aspects of sales.

Ethical considerations and legal requirements.

Advanced techniques for effective pitching.

Real-world sales scenarios and analysis.

Fundamental marketing concepts and principles.

Market research and segment identification.

Developing effective marketing strategies.

Creating engaging content for target audiences.

Leveraging social platforms for brand growth.

Automated campaigns and customer journeys.

Improving online visibility and search rankings.

Measuring marketing performance and ROI.

SEMrush, Google Analytics, Hootsuite, SendGrid, Typeform.

Overview of human resource management functions.

Recruitment, selection, and onboarding processes.

Goal setting, appraisals, and improvement strategies.

Salary structures, benefits packages, and perks.

Communication, engagement, and conflict resolution.

Learning programs and career development.

Data-driven HR decision making.

Employment laws and workplace ethics.

Leadership theories and foundations.

Understanding strengths, weaknesses, and leadership style.

Effective communication for leaders.

Creating high-performing teams.

Leading through change and transformation.

Ethical principles and integrity in leadership.

Developing others through coaching approaches.