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Beginner
4.9(2.5k+ reviews)

Digital Marketing Fundamentals

Learn Digital Marketing from Basics to Advanced

4 weeks
15 lessons
300+ enrolled

Program Achievements

3800+

Active Students

900+

Candidates Placed

400+

Placement above 4 LPA

200+

Placement above 6 LPA

48+

Placement above 8 LPA

750+

Candidates got job opportunity within 3rd month of the program

Your bridge to a dream career

What you'll learn

Understand the basics of digital marketing channels
Learn to create and manage social media campaigns
Master the fundamentals of SEO and content marketing
Understand website analytics and reporting
Create and manage basic advertising campaigns

Course content

15 lessons • 4 weeks total length

Digital marketing overview, Key channels, Basic terms and concepts, Current trends

Website optimization, Landing pages, Call-to-actions, User experience basics

Content types, Content planning, Writing for web, Basic content strategy

Platform overview, Post creation, Content calendar, Engagement strategies

Profile setup, Content creation, Basic ads, Audience engagement

Keyword research, On-page SEO, Content optimization, Basic link building

Account setup, Basic tracking, Key metrics, Simple reporting

List building, Email campaigns, Basic automation, Performance tracking

Account structure, Keyword targeting, Ad creation, Budget management

Image creation, Basic video content, Writing headlines, Content tools

Ad formats, Targeting options, Budget planning, Performance tracking

Data analysis, Report creation, Key metrics, Performance evaluation

Campaign planning, Goal setting, Budget allocation, Timeline creation

Lead magnets, Landing pages, Form optimization, Lead nurturing

Campaign setup, Monitoring, Optimization, Results analysis

Description

Master the essentials of digital marketing from the ground up. Learn how to create and manage successful online marketing campaigns, understand analytics, and develop effective social media strategies. Perfect for beginners and intermediate marketers looking to enhance their skills.

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This course includes

50+ hours video
20+ downloadable resources
Lifetime access
Certificate of completion
Practice exercises